01Outcome
Less manual work
The recurring load runs itself: research, drafting, reporting, follow-ups, qualification. Your team stops re-doing the same week over and over.
Tripwire Digital · Agentic Ops · Auckland
Your businessruns on you.That’s the problem.
Every decision, report, and follow-up still routes through one person. You.
We build agentic operations systems that take the recurring work off your plate: less manual work, clearer signals, faster execution.
23waiting on you
No chatbot demosNo workshop theatreNo dashboards nobody opensNo lock-inBuilt in weeksYou own everythingNo chatbot demosNo workshop theatreNo dashboards nobody opensNo lock-inBuilt in weeksYou own everything
No chatbot demosNo workshop theatreNo dashboards nobody opensNo lock-inBuilt in weeksYou own everythingNo chatbot demosNo workshop theatreNo dashboards nobody opensNo lock-inBuilt in weeksYou own everything
01 / The truth
You don’t have an AI problem. You have a too-much-of-you problem.
You started the business to build it. Instead you became the router for every decision, the memory for every process, and the engine for every report. That doesn’t scale, and no single hire fixes it.
Founder inbox50
01
Opsnow
Every decision routes through you
01
Opsnow
Every decision routes through you
02
Team2m
Processes live in your head, not in the business
02
Team2m
Processes live in your head, not in the business
03
Finance9m
Reports need someone pushing them
03
Finance9m
Reports need someone pushing them
04
Board14m
AI experiments that never made it past the demo
04
Board14m
AI experiments that never made it past the demo
05
Growth31m
Growth stalls the moment you step away
05
Growth31m
Growth stalls the moment you step away
You can’t clone yourself. You can build the system.
02 / What changes
What founders actually get.
02Outcome
Clearer signals
You see what changed, why it matters, and what to do next. No digging through five tools and a spreadsheet to find the answer.
03Outcome
Call 1
Done
Call 2
Done
Call 3
Done
Call 4
Done
Faster execution
Decisions stop queuing behind your calendar. The system prepares the call, you make it, the work moves.
That is what agentic operations actually means.
Not another tool to check. A system that carries the load with you.
04 / How we work
Three steps.
Then it’s yours.
Step 01
Find the bottleneck
We pinpoint the recurring decision or workflow costing you the most time, then scope the first system worth building. Working infrastructure from week one. Weeks, not quarters.
Step 02
Build the system
We ship the data pipelines, agent workflows, and decision logic into your stack, around your rules. Your team watches it work on real operations, not a slide deck.
Step 03
Hand over the keys
Full ownership transfers to your team: specs, prompts, data definitions, playbooks. No lock-in. No mystery systems. No dependency on us.
Trust and control
Built for real
business access.
AI operations touch sensitive parts of a business: data, accounts, platforms, documents, emails, reporting, and decision-making. That requires adult supervision. No cowboy nonsense.
Security in detail- 01
No live changes without approval
Production changes, publishing, spend changes, and external actions stay under human control.
- 02
No credentials in code
API keys, tokens, and passwords live in encrypted, access-controlled secrets management.
- 03
Human review before outputs go live
AI can prepare, analyse, summarise, route, or recommend. A person still approves the important work.
- 04
Access is limited to the work
Projects document what access is needed, why it is needed, and when it should be removed.
- 05
No prototype pretending
Experimental workflows are labelled as experimental. Production systems get production-level care.
- 06
Scope expands in writing
Authority, access, and automation boundaries only expand with clear approval.
05 / Receipts
“This isn’t theory. I built and ran enterprise data and AI integration across Fisher & Paykel’s global marketing ecosystem. Same discipline. Now pointed at founder-led businesses.”
AI evolution and owned improvement
“Tripwire exceeded our expectations in website review and Google Ads optimisation. Luke has also led our AI evolution — always ahead of the curve.”
Phil
Out Of Space & Brooklands Boat Club
Drag or tap
Built from live account work
Real spend, real clients, real decisions. Systems that keep working after the call.
About
Hi,
I'm Luke
I have spent years inside real businesses where data is messy, teams are stretched, platforms do not talk properly, and every simple workflow has twelve hidden exceptions.
My background sits across performance marketing, data operations, reporting, measurement, automation, and practical AI implementation.
Less "look what AI can do." More "look what your business can now run."
06 / Straight answers
Everyone’s selling AI.
Almost nobody ships it.
tripwire — zsh
~ $ tripwire check --claims
✓Not a chatbot demo
Production systems built around your data, rules, and workflows.
✓Not another dashboard
Your team sees what changed, why it matters, and what to do next.
✓Not workshop theatre
Working infrastructure from week one. Not slides that fade by Monday.
✓You own everything
Every prompt, spec, workflow, and data pipeline stays with your business.
~ $
07 / AI Kickstart
Training that
isn’t theatre.
Taught, hands-on sessions for owners and teams. Slides are short waypoints between live demos. Most of the time goes on building, using the work you do every week, so the workflows are still running on Monday.
- Slides as waypoints, not a lecture
- Your real work, not sample exercises
- Hands on keyboards every session
- Everyone leaves with workflows they use
Up to 10 people
$5,000+ GST
- 4 sessions over ~4 weeks
- 8.5 hours
- 30 days support
Four sessions over four weeks. Everyone builds 2-3 workflows they’ll use, and the team leaves with a shared playbook and AI policy.
You leave with
- Team playbook
- Agreed AI policy
Curriculum
- Core tools and prompting, done on real tasks
- Safe use and what not to paste in
May qualify for Regional Business Partner Network co-funding.
What you’ll need
Tech requirements
- 01
A device each
A laptop is best. A tablet works. Charged, with a current browser (Chrome, Edge or Safari). The ChatGPT desktop app is a nice extra, not a must.
- 02
An AI account each, set up before session one
Whichever tool the business will actually use: ChatGPT, Microsoft Copilot or Gemini. Ideally a business plan with training on your data switched off. Not sure which? We help you pick before we start.
- 03
Working logins
Access to the email, documents and calendar people will practise on, with their phone or passkey on hand for sign-in checks. Nothing kills a session like a locked-out account.
- 04
Two or three real tasks
Everyone brings jobs they actually do each week, plus a few non-sensitive documents to work on. Leave customer personal info out unless your policy allows it.
- 05
For teams: one admin
Someone who can add accounts and approve apps, so no one waits on IT mid-session. In-person rooms need wifi that allows AI sites, and a screen.
Before you enquire
60-second readiness check
Five quick taps so the sessions are pitched at the right level for your people, not a generic room.
08 / First step
Run aDecisionReset
One free conversation. Bring the bottleneck costing you the most. Leave knowing the first system worth building, whether you work with us or not.