TRIPWIRE DIGITAL · AGENTIC OPS · AUCKLAND, NZ

Your businessruns on you.That’s the problem.

Every decision, report, and follow-up still routes through one person. You. We build agentic operations systems that take the recurring work off your plate: less manual work, clearer signals, faster execution.

No demos that die in a deck  /  No dashboards nobody opens  /  No lock-in

No chatbot demosNo workshop theatreNo dashboards nobody opensNo lock-inBuilt in weeksYou own everythingNo chatbot demosNo workshop theatreNo dashboards nobody opensNo lock-inBuilt in weeksYou own everything

01 / The truth

You don’t have an AI problem. You have a too-much-of-you problem.

You started the business to build it. Instead you became the router for every decision, the memory for every process, and the engine for every report. That doesn’t scale, and no single hire fixes it.

01

Every decision routes through you

02

Processes live in your head, not in the business

03

Reports need someone pushing them

04

AI experiments that never made it past the demo

05

Growth stalls the moment you step away

You can’t clone yourself. You can build the system.

02 / What changes

What founders
actually get.

01

Less manual work

The recurring load runs itself: research, drafting, reporting, follow-ups, qualification. Your team stops re-doing the same week over and over.

02

Clearer signals

You see what changed, why it matters, and what to do next. No digging through five tools and a spreadsheet to find the answer.

03

Faster execution

Decisions stop queuing behind your calendar. The system prepares the call, you make it, the work moves.

That is what agentic operations actually means. Not another tool to check. A system that carries the load with you.

03 / What we build

Three layers.
One operating system.

01

Data Foundations

Your CRM, platforms, spreadsheets, and inboxes connected into one trusted layer. Agents and people work from the same truth.

02

Agent Workflows

Purpose-built agents that research, analyse, draft, classify, and prepare work for human review. Scoped to your operations, not a demo script.

03

Decision Systems

Recurring decisions turned into structured logic, scorecards, and playbooks your team trusts, improves, and runs without you.

04 / How we work

Three steps.
Then it’s yours.

01

Find the bottleneck

We pinpoint the recurring decision or workflow costing you the most time, then scope the first system worth building. Working infrastructure from week one. Weeks, not quarters.

02

Build the system

We ship the data pipelines, agent workflows, and decision logic into your stack, around your rules. Your team watches it work on real operations, not a slide deck.

03

Hand over the keys

Full ownership transfers to your team: specs, prompts, data definitions, playbooks. No lock-in. No mystery systems. No dependency on us.

05 / Receipts

“This isn’t theory. I built and ran enterprise data and AI integration across Fisher & Paykel’s global marketing ecosystem. Same discipline. Now pointed at founder-led businesses.”

Luke Gray · Founder, Tripwire Digital

AI evolution and owned improvement

Tripwire exceeded our expectations in website review and Google Ads optimisation. Luke has also led our AI evolution — always ahead of the curve.

Phil

Out Of Space & Brooklands Boat Club

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06 / Straight answers

Everyone’s selling AI.
Almost nobody ships it.

01

Not a chatbot demo

Production systems built around your data, rules, and workflows.

02

Not another dashboard

Your team sees what changed, why it matters, and what to do next.

03

Not workshop theatre

Working infrastructure from week one. Not slides that fade by Monday.

04

You own everything

Every prompt, spec, workflow, and data pipeline stays with your business.

07 / First step

Run a
Decision
Reset

One free conversation. Bring the bottleneck costing you the most. Leave knowing the first system worth building, whether you work with us or not.