Less manual work.
Research, drafting, reporting and follow-ups become repeatable workflows.
We connect your data, workflows and decisions into systems your team can actually run.
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Research, drafting, reporting and follow-ups become repeatable workflows.
See what changed, why it matters and what needs your attention.
Give your team the context and prepared work to move decisions forward.
Your data, workflows and decisions, connected. We build the system around the tools you use and the way your business works.
We identify the recurring work or decision costing you the most time, then agree on the first system worth building.
We connect your data, agent workflows and decision logic inside your existing tools. Your team sees it working on real operations.
Your team gets the documentation, prompts and playbooks to understand the system, run it and keep improving it.

I help businesses make practical use of AI, from connecting their data to building workflows their teams can run.
My background spans performance marketing, data operations, reporting, measurement, automation and practical AI implementation.
Let’s talk about your businessTripwire exceeded our expectations in website review and Google Ads optimisation. Luke has also led our AI evolution — always ahead of the curve.
Learn with your own tasks, tools and data. Leave with working workflows and a playbook you can keep using.
1:1 for founders
$2,500 + GST
01 · FoundationsUseful tools, prompting, safe use and three of your real tasks.
02 · From prompts to workflowsYour business assistant, analysis, automation and a 90-day plan.
Up to 10 people
$5,000 + GST
01 · Hands-on workshopCore tools, prompting and safe use on real tasks.
02–03 · Applied labsWriting, research, communication, documents and data.
04 · Team playbookShare the work, agree your policy and set the next 90 days.
11–25 people
$8,500 + GST
The full Team programmeWorkshop, applied labs and the playbook wrap-up.
Role-based labsSales, operations and admin work on the jobs they actually do.
Leadership sessionWhere AI fits, who owns it and the guardrails that matter.
A device and an AI account for each person, working logins, and two or three real tasks to practise on. For teams, bring one admin who can approve access. We’ll help you work out what’s needed before the first session.
Bring the recurring work or decision costing you the most time. In a free conversation, we’ll map the problem and work out the first system worth building.