MASTER
GOOGLE ADS.
CUT WASTE.
DRIVE RESULTS.
Hands-on mentoring for founders, marketers, and in-house teams who want to take control of their paid media.
TIRED OF WASTING MONEY ON GOOGLE ADS THAT DON'T CONVERT?
Most small businesses either burn cash doing it themselves or get burned by agencies. Tripwire gives you the clarity, confidence, and capability to manage campaigns effectively in-house, without relying on bloated retainers or black-box dashboards.
WHAT YOU GET
1:1 STRATEGY SESSIONS
Learn by doing with live mentoring tailored to your business.
ONGOING SUPPORT
We stick around if you need more help.
ACTION PLAN
Leave each session with clear, focused next steps.
ACCOUNT AUDIT + FIXES
Find and fix what's holding back performance.
THIS IS FOR YOU IF...
You're a founder wanting to cut agency spend
You manage marketing in-house and need clarity
You're sick of not knowing what's working and why
You want fast, practical guidance you can act on immediately
Tripwire cut wasted spend, fixed GA4, and gave us a plan we actually follow. Practical, fast, no fluff.
Signals were clean within two weeks and CPA settled. Clear structure, better decisions.
We finally trust our data. The 90-day plan keeps the team focused and accountable.
WHY TRIPWIRE?
Over 15 Years Experience.
Real-world performance strategy across ecom, tech, and B2B.
No “Blackboxes”, Just results.
Direct, results-driven, and transparent.
Your Ads. Your Budget. You Stay in Control
We teach. You own the account and the strategy.
READY TO MAKE YOUR ADS WORK SMARTER?
Whether you're in Auckland, Wellington, Sydney or anywhere in between, Tripwire mentoring gives you the confidence to own your paid media.
SIMPLE, TRANSPARENT PRICING
Expert Mentoring from $250 + GST per Hour
Packages from $1,500 tailored to your campaigns and goals.
Rates depend on scope and complexity — from quick tactical sessions to full-scale growth programs.
No lock-in. No retainers.
Pay only for the value you get.
MORE THAN GOOGLE ADS?
MORE THAN GOOGLE ADS?
While Google Ads mentoring is the specialty, Tripwire also brings hands-on expertise across the wider growth stack.
- Google Analytics
- Meta Advertising
- Data Visualisation & Reporting
- Performance Marketing
- Digital Marketing Strategy
- Shopping & Merchant Centre
- AI Automations
- Synthetic Media (AI)
Hi,
I’m Luke
I run Tripwire Digital.
Ex-agency & client-side performance lead turned data/AI consultant and mentor.
15+ years growing NZ & global brands.
I help founders and in-house teams run profitable Google Ads, fix GA4, and ship practical automations.
Directed over $250M in digital media across all major channels.
Clean data, disciplined ads, tight feedback loops → measurable growth.
