White logo with the word 'tripwire' in lowercase, cursive font on a transparent background.
Colorful abstract illustration of a human brain made of polygonal shapes with bright colors including blue, yellow, orange, and red.

MASTER

GOOGLE ADS.

CUT WASTE.

DRIVE RESULTS.

Hands-on mentoring for founders, marketers, and in-house teams who want to take control of their paid media.

TIRED OF WASTING MONEY ON GOOGLE ADS THAT DON'T CONVERT?

Most small businesses either burn cash doing it themselves or get burned by agencies. Tripwire gives you the clarity, confidence, and capability to manage campaigns effectively in-house, without relying on bloated retainers or black-box dashboards.

Want to find out if your ads are actually profitable?

Before you spend another dollar, see if your campaigns stack up.

👉

👈

WHAT YOU GET

Black and white photo of a man running, viewed from the back on a trail or road.

1:1 STRATEGY SESSIONS

Learn by doing with live mentoring tailored to your business.

Outline of two hands clasped in a handshake against a black background.

ONGOING SUPPORT

We stick around if you need more help.

Icon of a light bulb, a pencil, and some connected lines representing ideas and creativity.

ACTION PLAN

Leave each session with clear, focused next steps.

Checklist with a magnifying glass and a checkmark

ACCOUNT AUDIT + FIXES

Find and fix what's holding back performance.

THIS IS FOR YOU IF...

You're a founder wanting to cut agency spend

You manage marketing in-house and need clarity

You're sick of not knowing what's working and why

You want fast, practical guidance you can act on immediately

“Tripwire were recommended to us, and we first engaged them to review our website and optimise our Google Ads. They far exceeded expectations and are now leading our evolution with AI. Tripwire are excellent—problem-solvers who show initiative and always bring a new angle to hit our advertising goals. I highly recommend them.”
PhilOut Of Space & Brooklands Boat Club
“We loved working with Luke. We’re kept up to date on the latest Google requirements and how to adapt to get the most from our budget. Fixed-time model meant more budget to ads—not admin, meetings, or reports.”
NoeleenHPWF Auckland
“Tripwire spotted gaps in our conversion tracking that our last agency missed completely. The fixes paid for themselves in the first month.”
JamieE-commerce Manager
“We cut our cost-per-lead in half and doubled qualified traffic within six weeks. The mentoring model works.”
PriyaMarketing Director
“Navigating Google and AdWords can be mind-blowing, but working with Tripwire’s knowledgeable and experienced team has been very reassuring. Luke is focused, dedicated, and always evaluating our advertising driven by actual data and insight. His ongoing support makes for a great partnership!”
SharynMaster Franchisee

WHY TRIPWIRE?

Colorful digital illustration of a human brain with geometric shapes and connecting lines.

Over 15 Years Experience.

Real-world performance strategy across ecom, tech, and B2B.

Colorful, low-poly illustration of a human brain with a speech bubble.

No “Blackboxes”, Just results.

Direct, results-driven, and transparent.

A colorful, geometric illustration of a human brain with interconnected triangular shapes in blue, yellow, red, and orange.

Your Ads. Your Budget. You Stay in Control

We teach. You own the account and the strategy.

READY TO MAKE YOUR ADS WORK SMARTER?

Whether you're in Auckland, Wellington, Sydney or anywhere in between, Tripwire mentoring gives you the confidence to own your paid media.

SIMPLE, TRANSPARENT PRICING


Expert Mentoring from $250 + GST per Hour

Packages from $1,500 tailored to your campaigns and goals.

Rates depend on scope and complexity — from quick tactical sessions to full-scale growth programs.

No lock-in. No retainers.

Pay only for the value you get.

MORE THAN GOOGLE ADS?

MORE THAN GOOGLE ADS?

While Google Ads mentoring is the specialty, Tripwire also brings hands-on expertise across the wider growth stack.

  • Google Analytics
  • Meta Advertising
  • Data Visualisation & Reporting
  • Performance Marketing
  • Digital Marketing Strategy
  • Shopping & Merchant Centre
  • AI Automations
  • Synthetic Media (AI)

Hi,

I’m Luke

I run Tripwire Digital.

Ex-agency & client-side performance lead turned data/AI consultant and mentor.

15+ years growing NZ & global brands.
I help founders and in-house teams run profitable Google Ads, fix GA4, and ship practical automations.

Directed over $250M in digital media across all major channels.
Clean data, disciplined ads, tight feedback loops → measurable growth.

A black-and-white portrait of a young man with glasses and short hair, wearing a dark sweater.
Logo 1 Logo 2 Logo 3 Logo 4 Logo 5 Logo 6 Logo 7 Logo 8 Logo 9 Logo 10 Logo 11 Logo 12 Logo 13 Logo 14 Logo 15 Logo 16 Logo 17 Logo 18 Logo 19