Smart bidding is only as good as your signals. Tripwire standardises GA4 events, dedupes form/phone conversions, sets values (even proxies), and links GA4 ↔ Google Ads correctly so the algorithm learns from the right actions.

The fastest way to make Google Shopping profitable is control. We build tiered Shopping—by intent and/or margin—so you can bid differently on what’s worth more.

gencies optimise for retainers. You optimise for profit. Tripwire’s mentoring model gives you senior performance support only when you need it

Bad UTMs poison reporting and decisions. Tripwire standardises your UTM schema, enforces it in Google Ads, and validates against GA4 events so you trust every click, session, and conversion.

Early-stage teams don’t need a big-agency retainer—they need clear setups, fast feedback loops, and spend discipline.