I built Tripwire for founders who need traction—not theatre. No fluff. No layers. Just results.
— Luke Gray, Founder, Tripwire

Tripwire is a digital consultancy built for founders—especially the ones who’ve been burned by agencies, confused by consultants, or buried under bloated roadmaps that never shipped.

We don’t pitch “transformation.” We roll up our sleeves and work on the stuff that actually moves the needle:

  • Paid performance that scales

  • Data and tracking that makes sense

  • Automations and AI that reduce busywork

  • Strategy that ties it all together

Whether you're trying to escape an underperforming agency, fix broken funnels, or finally connect your marketing to actual business results—we help founders build lean, effective growth systems that do more than look good in a pitch deck.

We act like partners, not vendors.

No retainers. No layers.

Just smart execution, built around your business—not someone else’s playbook.

We Don’t Do Fluff.

We Build Systems That Actually Grow Your Business.