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MASTER

GOOGLE ADS.

FIX YOUR DATA.

SCALE PROFITABLY

Hands-on mentoring for founders, marketers, and in-house teams who want to take control of their data, analytics and digital investment.

TIRED OF WASTING MONEY ON GOOGLE ADS THAT DON'T CONVERT?

Most small businesses either burn cash doing it themselves or get burned by agencies. Tripwire gives you the clarity, confidence, and capability to manage campaigns effectively in-house, without relying on bloated retainers or black-box dashboards.

Want to find out if your ads are actually profitable?

Before you spend another dollar, see if your campaigns stack up.

Launch the ROI Calculator

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WHAT YOU GET

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1:1 STRATEGY SESSIONS

Learn by doing with live mentoring tailored to your business.

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ONGOING SUPPORT

We stick around if you need more help.

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ACTION PLAN

Leave each session with clear, focused next steps.

Checklist with a magnifying glass and a checkmark

ACCOUNT AUDIT + FIXES

Find and fix what's holding back performance.

THIS IS FOR YOU IF...

You're a founder wanting to cut agency spend

You manage marketing in-house and need clarity

You're sick of not knowing what's working and why

You want fast, practical guidance you can act on immediately

TWO PATHS FORWARD

Path 1: Fix It Fast

Start with a Google Ads Profit Audit ($1,500). Get clarity on what's broken and a 90-day action plan.

Path 2: Build the System

Ongoing Growth Partnership. We fix your ads AND the data foundation beneath them. Monthly retainer, weekly working sessions, full stack visibility.

(Most founders start with Path 1, then graduate to Path 2 once they see the bigger picture)

“Tripwire were recommended to us, and we first engaged them to review our website and optimise our Google Ads. They far exceeded expectations and are now leading our evolution with AI. Tripwire are excellent—problem-solvers who show initiative and always bring a new angle to hit our advertising goals. I highly recommend them.”

PhilOut Of Space & Brooklands Boat Club

“We loved working with Luke. We’re kept up to date on the latest Google requirements and how to adapt to get the most from our budget. Fixed-time model meant more budget to ads—not admin, meetings, or reports.”

NoeleenHPWF Auckland

“Tripwire spotted gaps in our conversion tracking that our last agency missed completely. The fixes paid for themselves in the first month.”

JamieE-commerce Manager

“We cut our cost-per-lead in half and doubled qualified traffic within six weeks. The mentoring model works.”

PriyaMarketing Director

“Navigating Google and AdWords can be mind-blowing, but working with Tripwire’s knowledgeable and experienced team has been very reassuring. Luke is focused, dedicated, and always evaluating our advertising driven by actual data and insight. His ongoing support makes for a great partnership!”

SharynMaster Franchisee