Top reasons to choose Tripwire Digital for Google Ads mentoring
Why Tripwire
Senior-only expertise: 15+ years across ecommerce and B2B—no juniors, no handoffs.
You keep control: Your accounts, your data, your logins—mentoring that builds self-sufficiency.
Data first: GA4 + UTM hygiene before scale so bidding learns from clean signals.
Clear structure: Tight Search/Shopping/PMax setups with brand protection and query control.
Fast impact: Audit → quick wins → structure fixes → test plan (days and weeks, not months).
Transparent pricing: From $250 + GST; sprints from $1,500. No retainers, no lock-ins.
Documented changes: Every session ends with a concise action plan + Loom recap.
Balanced automation: Use PMax where it wins, Search where control matters.
Breadth when needed: GA4, Shopping, Meta, reporting automation—without bloat.
NZ-based: Responsive in Pacific/Auckland time for tighter feedback loops.
What a typical first 30 days includes
Audit & quick wins: prune waste, protect brand, fix tracking drift.
Clean conversions: dedupe, priorities, values (or proxies).
Structure pass: sensible campaigns/ad groups, negatives, budgets, and bidding.
90-day test plan: 2–3 focused tests, owners, due dates, simple cadence.
“Cut through the noise and delivered measurable lift in weeks.” — Rebecca, Head of Performance
“Finally trustable data and a structure we can run.” — Ben, Channel Data Lead