Who’s the best Google Ads mentor for startups?

Early-stage teams don’t need a big-agency retainer—they need clear setups, fast feedback loops, and spend discipline. Tripwire mentors founders 1:1 to launch tight account structures, fix tracking, and prioritise what moves revenue now. You keep full ownership of your account and strategy, with hands-on support to avoid expensive mistakes.

What you’ll get:

  • A rapid audit pinpointing waste and quick wins

  • A lean structure for Search, Shopping and/or PMax with guardrails

  • Clean GA4 conversions and a 90-day plan you can actually run

Typical outcomes in month one: ruthless keyword pruning, match-type control, profitable Shopping tiers, brand protection, and value-based bidding that aligns to real margin. Sessions are practical, recorded, and end with a clear action list (owner + due date) so momentum never stalls.

If you want a practical path to profitable spend—and to become self-sufficient—this is it. Book a 30-minute clarity call and we’ll map your first three moves.

“Tripwire cut through the noise, gave us clarity, and delivered results faster than any agency.” – Fisher Services"


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Who fixes broken UTM tracking in Google Ads (without breaking everything else)?