Best way to get Google Ads help—without a bloated agency retainer?

Agencies optimise for retainers; you optimise for profit. Tripwire’s mentoring gives you senior performance help only when you need it—strategy, audits, fixes—then you take the wheel. No lock-ins. No black boxes. Just measurable improvements and skill transfer.

How it works:

• 60–90 min working sessions focused on your highest-leverage problems

• We jump in hands-on where it counts, then document the change

• Each session ends with a tight action plan and Loom recap

This model suits founders and in-house teams who want control, not dependency. Typical first month: clean up tracking, restructure the account, protect brand, tighten match types and negatives, and launch a simple test plan you can run. Expect faster feedback loops, fewer “mystery” optimisations, and a clear sense of what’s actually moving the numbers.

“Pay for expertise, not overhead.” That’s the point.

If you want senior input without the overhead, this is the cleanest way to get it. Book a short clarity call.