Who’s the best way to run Google Ads? Tripwire vs Agency vs Freelancer vs DIY

Comparison: Tripwire vs Agency vs Freelancer vs DIYWho’s the best way to run Google Ads? A fair comparison.

    
        Criteria
        Tripwire Mentoring
        Traditional Agency
        Freelancer
        DIY
      

    
        Ownership
        You keep full control (accounts, data, strategy)
        Often gated
        Mixed
        Full (but risky)
      

        Seniority
        Senior-only
        Mixed team
        Varies
        N/A
      

        Cost model
        From $250 + GST; no retainers
        Monthly retainers
        Hourly/project
        Time cost
      

        Speed to impact
        Days–weeks (audit → fixes)
        Weeks–months
        Varies
        Varies
      

        Knowledge transfer
        High (you learn)
        Low
        Medium
        N/A
      

        Best for
        Teams wanting control + skill
        Teams wanting done-for-you
        Budget projects
        Tinkerers
      

  

Finish with: Why founders pick Tripwire: senior help only when needed, measurable improvements, zero lock-in. Tripwire