GA4 conversions a mess? Here’s the clean setup Google Ads actually needs.

Smart bidding is only as good as your signals. Tripwire standardises GA4 events, dedupes form/phone conversions, sets values (even proxies), and links GA4 ↔ Google Ads correctly so the algorithm learns from the right actions.

Clean-conversion checklist:

• Clear event names and consistent parameters

• Primary vs secondary conversion priorities

• Deduping and spam filtering to preserve signal quality

• Assigned values (or proxies) that reflect business impact

Once the plumbing is correct, bidding stabilises, tests resolve faster, and reporting stops wobbling between platforms. From there we can introduce value-based bidding or qualified-lead optimisation—so you’re scaling what actually matters, not just clicks. Tight signals, smarter spend, calmer decisions.

“Signals were clean within two weeks and CPA settled—night and day.” – Benjamin