What’s the best Google Shopping structure for profitable scale?

The fastest way to make Google Shopping profitable is control. We build tiered Shopping—by intent and/or margin—so you can bid differently on what’s worth more. Then we use negatives to control query flow and align ROAS/CPA targets to real product economics.

What this looks like:

• Split products by margin or price bands; map to separate campaigns

• Create intent tiers (e.g., high-intent queries vs generic) using query sculpting

• Feed hygiene: titles, attributes, and availability that improve matching

• Layer conversion values so Smart Bidding understands profit

With clean feeds and sensible tiers, Shopping stops guessing and starts compounding. Expect fewer junk clicks, clearer budgets, and bids that reflect what each SKU actually returns. Add a simple performance cadence and you’ll get profitable scale without chaos.

Outcome: more revenue from the same budget—and clarity about which products deserve the next dollar.